Meet Matt.

Matt and his wife Rokki have been happily married for 16 years and have been blessed with 3 boys, John, Jack and Julian.



Matt launched Commercial Fleet Financing, Inc. (CFF), in 1995 with a phone, a folding table and the unyielding confidence of a single client, a trucker. Fast forward 20+ years and CFF, has funded over $1 billion in transportation equipment with annual business of $150,000,000+.  CFF has served more than 10,000 clients and has become one of the largest independently owned transportation equipment finance companies in America.  CFF is a 3-time recipient of Inc. Magazine’s Top 500/5000 list of fastest growing companies in America for 2014, 2015 & 2016.

His companies have been recognized in publications such as Inc. Magazine, Dallas Business Journal, Overdrive Magazine, Fleet Owner, Transport Topics, Commercial Carrier Journal, and Dealer Solutions Magazine. By fusing his limited resources with tough-minded personal philosophies on “company culture”, skilling up” and “finding your fight,” Matt shaped his thriving businesses and he is willing and eager to share his experiences with others.

Matt authored his first book, “THE GRIT”, in 2015.  In 2017, the publishing rights to his second book, “YOU NEED MORE MONEY,” were purchased by Random House Books with a March 20, 2018 release date. He was the host of the nationally syndicated weekly radio show called THE GRIT and currently hosts his weekly podcast cast called, YOU NEED MORE MONEY.  His book is available on Amazon.  Matt’s message of “YOU ARE NOT GOOD…YOU NEED MORE MONEY”, makes him a featured speaker at major associations, conventions and corporation gatherings.

Matt lives in Dallas, TX and he and his wife Rokki have been married for 18 years.  They have 3 wonderful boys, John 16, Jack 13 and Julian 12.

To learn more about CFF, go to  Matt can be reached at the CFF corporate headquarters in Dallas, TX at 972.247.8447 phone.  He can be reached via email at or on all social media platforms via @mattmanero.