Privacy Policy
Privacy Policy
Effective Date: June 13, 2024
Last Updated: January 16, 2026
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1. Introduction
Commercial Fleet Financing, LLC (“CFF”, “we”, “us”, or “our”) operates the website https://www.commercialfleetfinancing.com (the “Service”). We are committed to protecting your privacy and handling personal information in a transparent and lawful manner.
This Privacy Policy explains how we collect, use, disclose, and protect personal information, including information used for: – Advertising and marketing measurement (including Google Ads Enhanced Conversions and Offline Conversion Tracking) – SMS and messaging communications (including A2P/10DLC compliance)
By using our Service or providing your information to us, you agree to the practices described in this Privacy Policy.
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2. Definitions
• Service: The website https://www.commercialfleetfinancing.com operated by Commercial Fleet Financing, LLC.
• Personal Data: Information that identifies, relates to, describes, or could reasonably be linked to an individual (e.g., name, email address, phone number).
• Usage Data: Data collected automatically when using the Service (e.g., IP address, browser type, pages visited).
• Cookies: Small data files stored on your device to enhance functionality and analytics.
• Hashed Data: Personal identifiers (such as email addresses or phone numbers) that are transformed using a one-way cryptographic hash before being shared.
• Data Controller: Commercial Fleet Financing, LLC.
• Data Processors / Service Providers: Third parties that process data on our behalf, including advertising and analytics providers such as Google, Meta, LinkedIn, and similar platforms.
• User / Data Subject: Any individual who accesses or uses the Service.
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3. Information We Collect
a. Personal Data
We may collect personal information that you voluntarily provide, including: – Full name – Email address – Phone number (including mobile numbers used for SMS messaging) – Business name – Mailing address – Marketing preferences – Information submitted through forms, applications, or communications with us
b. Usage Data
We automatically collect certain information about your device and interaction with our Service, including: – IP address – Browser type and version – Pages visited and time spent – Referring URLs
c. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies for: – Website functionality – Analytics and performance monitoring – Advertising and conversion measurement
You may control cookie usage through your browser settings.
d. Hashed Identifiers for Advertising
For marketing, advertising measurement, and attribution purposes, we may collect and process hashed versions of personal identifiers, such as: – Email addresses – Phone numbers
These identifiers are hashed (encrypted using a one-way process) before being shared with advertising partners and are not shared in plain text.
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4. How We Use Your Information
We use collected information to: – Operate, maintain, and improve our Service – Communicate with you, including via email and SMS – Provide customer support – Process inquiries and applications – Analyze and improve marketing effectiveness – Measure and attribute advertising conversions – Detect, prevent, and address technical or security issues – Comply with legal and regulatory obligations
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5. Advertising, Analytics & Conversion Tracking
Google Ads & Enhanced Conversions
We use Google Ads, including Enhanced Conversions and Offline Conversion Tracking, to better understand how users interact with our advertising and website.
When you provide personal information on our site (such as an email address or phone number): – That information may be hashed locally before transmission – The hashed data may be shared with Google – Google uses the hashed data to match against its existing user records
This process helps us: – Improve advertising accuracy – Measure conversion performance – Optimize marketing spend
We do not sell personal information, and we do not allow Google or other partners to use this data for their own independent purposes beyond ad measurement and attribution.
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6. SMS Messaging & 10DLC Compliance
Purpose
If you provide a mobile phone number, we may send SMS or MMS messages for: – Marketing and promotional communications – Transactional or informational messages – Customer service and follow-ups
Consent (Opt-In)
By submitting your phone number through our website, forms, or other communications, you expressly consent to receive SMS messages from us. Message and data rates may apply.
Opt-Out
You may opt out of SMS messages at any time by: – Replying STOP to any message – Contacting us using the information in the “Contact Us” section
Data Use & Security
Phone numbers collected for SMS purposes are: – Not shared with third parties for their own marketing – Used only in accordance with this Privacy Policy – Protected using reasonable administrative and technical safeguards
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7. Sharing of Personal Information
We may share personal information with: – Service Providers and Data Processors that assist with hosting, analytics, advertising, communications, and CRM systems – Advertising Platforms (such as Google) for measurement and attribution using hashed data – Legal or Regulatory Authorities when required by law or to protect our rights
We do not sell personal information.
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8. U.S. State Privacy Rights (CCPA/CPRA and Similar Laws)
If you are a resident of California, Virginia, Colorado, or other states with privacy laws, you may have additional rights, including the right to: – Know what personal information we collect and how it is used – Request access to or deletion of your personal information – Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising – Limit the use of sensitive personal information
Do Not Sell or Share My Personal Information
While we do not sell personal information, some advertising activities may be considered “sharing” under certain state laws.
You may submit a request to opt out by contacting us at [email protected].
We will not discriminate against you for exercising your privacy rights.
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9. GDPR Rights (EEA Residents)
If you are located in the European Economic Area (EEA), you have the right to: – Access, correct, or delete your personal data – Restrict or object to processing – Request data portability – Withdraw consent at any time
Legal bases for processing include: – Your consent – Performance of a contract – Legitimate business interests – Compliance with legal obligations
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10. Data Retention
We retain personal information only as long as necessary for: – The purposes described in this policy – Legal, accounting, and regulatory requirements
Usage and analytics data may be retained for shorter periods unless required for security or operational purposes.
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11. Data Security
We use commercially reasonable safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
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12. Children’s Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If such information is discovered, we will delete it promptly.
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13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the Service constitutes acceptance of the updated policy.
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14. Contact Us
If you have questions about this Privacy Policy or your privacy rights, contact us at:
Privacy Compliance Officer
Commercial Fleet Financing, LLC
Email: [email protected]
Mail: 1445 MacArthur Drive, Suite #216, Carrollton, Texas 75007